You will rarely ever hear an executive in Hollywood admit that they were wrong. It is a timeless practice in Hollywood to ride a crashing film all the way into the ground, never once admitting that there were any mistakes made. Why would you anyhow? It would be bad business, and would potentially hurt home video sales, or even current box office ticket sales. So, why would a Time Warner executive admit that Warner Bros. is making mistakes when it comes to the DC cinematic universe?
It is an interesting thing to ponder. Either Jeff Bewkes is committing career suicide, or he is wanting Warner Bros. to up their game. In an interview with Variety, Time Warner CEO Jeff Bewkes admits that Warner Bros. could be a little more creative with the DC films:
“We do think there’s a little room for improvement. We can do a little bit better on the creative. The DC Comics characters have a little more lightness in them than maybe what you saw in those movies, so we’re thinking about that. The strategy worked. The execution did deliver what we wanted to do. We’re right on course or better. The main thing was to launch DC and reinvigorate it with the fan base. The reboot of Batman with Ben Affleck was a big success.”
This statement comes in the wake of a bad year for DC films critically. Batman v Superman: Dawn of Justice was panned by critics, and not received well by moviegoers either. Last month’s Suicide Squad didn’t fair well with critics, but moviegoers still went to see it. Suicide Squad was successful, but it is obvious that something is broken at Warner Bros. With the release of the first trailer for Justice League it seems as though Warner is beginning to give fans what they want, and not shooting for a brooding film franchise that misses the mark.
We won’t have to wait long, Wonder Woman and Justice League hit theaters next year.
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